Saturday, 11th November 2017THE WORKSHOPS
From Big Idea to Bestseller
with Diccon Bewes
Writing to Win
with David Penny
Introduction: About Diccon Bewes and overview of this workshop.
Session 1: Mastering the 5 Ws
Before writing you have to answer the what, why, when, who and where of your big idea.
9.00 – 10.00
Introduction: About David Penny and overview of the workshop.
Session 1: Creating the best book you can
Genre expectations: how to meet them, and what to do if you choose not to. Using tools such as ‘beat sheets’ to help you plot.
Session 2: Location, location, location
Fun exercises that will help bring a sense of place into any work of non-fiction.
10.00 – 11.00
Session 2: Writing your book
Plotter vs. Pantser, Managing your time effectively, Craft Resources and why you need them.
11.00 – 11:30
Session 3: Close your eyes
Going beyond the visual to find your own voice. That means more writing exercises!
11.30 – 12.30
Session 3: Marketing and how to do it effectively
An overview of some of the marketing tools available, which work, which are time sinks, and which are a waste of time and money. How to create a killer blurb—this will lead on to the afternoon sessions where this element becomes even more important!
12.30 – 13.30
Session 4: Practice makes perfect
We’ll break out of the classroom to use our new skills with practical exercises.
13.30 – 14.30
Session 4: Facebook Ads
The process and the pitfalls. Case Study and how to do it yourself.
Session 5: Getting published
How to write a non-fiction proposal using the 5 Ws and so get your work published.
14.30 – 15.30
Session 5: Amazon Ads
Case study and how to do it yourself + Bookbub, the Holy Grail – how do you get one, and what do you need?
15.30 – 16.00
Session 6: Selling yourself
Understanding the book trade, marketing and using social media as an author.
16.00 – 16.30
Session 6: Routes to market
Traditional vs Indie and how to gain a competitive advantage whichever you choose.
16.30 – 17.00