Saturday, 11th November 2017



From Big Idea to Bestseller

with Diccon Bewes



Writing to Win

with David Penny


Introduction: About Diccon Bewes and overview of this workshop. 

Session 1: Mastering the 5 Ws

Before writing you have to answer the what, why, when, who and where of your big idea.

9.00 – 10.00

Introduction: About David Penny and overview of the workshop.

Session 1: Creating the best book you can

Genre expectations: how to meet them, and what to do if you choose not to. Using tools such as ‘beat sheets’ to help you plot.

Session 2: Location, location, location

Fun exercises that will help bring a sense of place into any work of non-fiction.

10.00 – 11.00

Session 2: Writing your book

Plotter vs. Pantser, Managing your time effectively, Craft Resources and why you need them.

 Coffee chat

11.00 – 11:30

 Coffee chat

Session 3: Close your eyes

Going beyond the visual to find your own voice. That means more writing exercises!

11.30 – 12.30

Session 3: Marketing and how to do it effectively

An overview of some of the marketing tools available, which work, which are time sinks, and which are a waste of time and money. How to create a killer blurb—this will lead on to the afternoon sessions where this element becomes even more important!


12.30 – 13.30


Session 4: Practice makes perfect

We’ll break out of the classroom to use our new skills with practical exercises.

13.30 – 14.30

Session 4: Facebook Ads

The process and the pitfalls. Case Study and how to do it yourself.

Session 5: Getting published

How to write a non-fiction proposal using the 5 Ws and so get your work published.

14.30 – 15.30

Session 5: Amazon Ads

Case study and how to do it yourself + Bookbub, the Holy Grail – how do you get one, and what do you need?

Coffee chat

15.30 – 16.00

Coffee chat

Session 6: Selling yourself

Understanding the book trade, marketing and using social media as an author.

16.00 – 16.30

Session 6: Routes to market 

Traditional vs Indie and how to gain a competitive advantage whichever you choose.


16.30 – 17.00